Make it stand out.

When you buy from a small business, you are buying more than just an object. You are buying hundreds of hours of failures and experimentation. You are buying days, weeks and months of sleepless nights and frustration as well as infinite moments of pure joy and small victories. You aren’t buying a thing, but a a part of somebodies dream, part of somebodies soul, a moment in their life. Most importantly you’re buying somebody another day to do what they love.